This video for Hastings Plants is a good example of how visual storytelling can work for you. If you look closely, you can see a variety of sophisticated camera and editing techniques. It incorporates high level still photography and is nicely presented on a web page.
But the technical skills that go into producing videos like this are just the pre-requisites. For the story to work, the skills involved need to be such that they disappear in the background. The viewer shouldn’t even notice the technique. This is the story of Hasting Plants.
How do you want your story to be told?